This article is gives a different perspective of the rebranding. All jokes aside, I believe this rebranding effort is the first of many steps that need to be taken so that Pensacola can start to compete with other cities around the country. Many cities, who do not have nearly the natural beauty or quality of life we have in Pensacola, are attracting young talented people better than we are and I believe we can do a better job of marketing our city. I would have like to see the marketing contract go to a local company, but let's all get behind this new brand and turn our city into something South Florida will be envious of.
http://www.pnj.com/article/20120720/NEWS01/307200020/Shannon-Nickinson-New-brand-city-s-new-ways?odyssey=tab|topnews|text|FRONTPAGE
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